Dream deal moving closer to reality
Andy Ruiz Jr. may soon have all the Snickers he can eat. The new heavyweight champion, who stunned Anthony Joshua
via seventh-round TKO at Madison Square Garden on Saturday, is currently in talks with the candy bar’s parent company, Mars, for an endorsement deal, his manager David A. Garcia told The Post. He said the two parties have had “semiformal discussions”. It’s a partnership Ruiz is eager to land. “It would mean an unlimited source of Snickers,” Garcia joked.
Ruiz, 29 hasn’t been shy about professing his love for the candy. He has a Snickers bar as the banner photo on his Twitter account. He even received congratulations from Snickers’ official Twitter account and the promise of a package from them. His
cousin Fredy Mendez, who also serves as his social media and PR director, said Mars reached out to Ruiz’s camp 12 hours after he defeated Joshua.
“The amazing this about this is it happened in the most organic way possible,” Mendez told The Post.
He said the idea to tell the world about Ruiz’s lifelong love for Snickers came before his fight with Alexander Dimitrenko on April 20. “After sitting there talking about [his journey], he was like go grab my Snickers and put it in ice because that’s usually how he eats his Snickers,” Mendez told The Post. “He likes it to be kind of cold. So then all of a sudden the idea popped in my head and I looked at Andy and I said, “We’re gonna get you a f—–g Snickers deal.” He said, ‘How we gonna do that?’ I took a picture of him holding a Snickers right before the fight. I threw it up on [his] Instagram [story] and put hastag the secret ingredient.”
After the win Ruiz was asked about the Snickers photo and Mendez knew they had something.
“I told Andy, ‘We got to tell this story. This is important.’ ” he said. “That’s really how it happened. We just ran with it and we
just kept promoting the hell out of it.
Garcia said Ruiz could not eat Snickers the day he faced Joshua because the New York State Athletic Commission’s rules
would not let him consume any unregulated substances but he did have one present in the dressing room. He added that
because Ruiz is trying to get Mars’ attention he made it a point to have a Snickers bar around and people get a kick out of it.
“It’s not a routine [before fights], but since he’s used to them and he’s always hungry anyway and he needs shot of energy, he’ll eat it,” Garcia said.
Snickers became a regular part of the 6-foot-2, 248-pound Ruiz’s diet growing up and during his amateur boxing career. His father was worried Ruiz was so hyper “running around, throwing stuff’ that he would lose too much energy prior to this fights, so a Snickers bar was the solution.
“The dad decided giving him Snickers would be beneficial right before he entered the ring to pump him up so to speak,” Garcia said.
The bar also served as a way to reward Ruiz for good behavior because, according to Garcia, he got his nicknames “Destroyer” because he was always breaking stuff growing up.
“They have this duel role as a child rearing mechanism and an energy booster,” Garcia said.
Ruiz joked about it on the “PBC on Fox” show in April before he was even signed to face Joshua, saying it “gets me through
“My dad always gave me one of these when I was a little kid so maybe that’s why I’m a little chubby, too,” Ruiz said.